
Overview
The Challenge:
β οΈ Highly competitive Atlanta medspa market
π§ββοΈ Needed to attract local, ready-to-book customers β not browsers
πΈ Balancing ad cost efficiency with lead quality
π Needed more consistent inbound calls and form submissions
The Solution:
Mobile-First, Call-Focused Campaigns
We built and launched a geo-targeted ad strategy focused on the keyword intent behind searches like "laser hair removal near me." The campaign used mobile-optimized, call-only ads with strong CTAs, backed by a performance-driven bidding strategy.
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Targeted Atlanta zip codes with high-income, intent-based audience
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Launched Google Search & Call-Only Ads for mobile-first reach
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Used βMaximize Conversionsβ and βTarget CPAβ bidding
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Ran A/B tests on creative and landing flow
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Set up full call conversion tracking for optimization
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