Zero to $500k - how we built Oli's entire agency from scratch and flooded his calendar for over a year.
Brand new service. Built from the ground up - and Oli got to bring his best friend into business in the process.
The situation
Oli already had a solid sales process. His sales person Ross was good. The problem wasn't closing. The problem was getting in front of enough people in the first place.
We looked at what he was doing and told him to change the service entirely. Start a content agency. Brand new offer, no track record in it, no pipeline built for it yet. He pushed back for about a week. Felt like a risk.
We told him the timing was right and it would help him stand out. He trusted us. Once we changed the service, the marketing piece clicked almost immediately. That's what happens when the offer is right.
What we built
We designed the service from scratch. The offer, the positioning, who to target, how to talk about it. Then we built the outreach system on top of it. Infrastructure, sequences, show up rate work, constant feedback as things changed. The kind of involvement most agencies don't do.
Ross had a strong close rate. We just needed to fill his calendar. That's what we did. Over a thousand calls booked. Consistent pipeline for over a year.
"I've been working with James & IndivMedia for a year now. They basically built the agency we have today. The attention to detail was so much more than what you'd normally get."
Oli from LoudLion · from the video aboveWhat it actually meant for him
Oli's best friend Alex had always wanted to go into business with him. Never happened because the right opportunity wasn't there. This became that opportunity. Alex joined. Ross was already in. A proper team, built because the pipeline could actually support it.
Oli traveled the world while running it. Said it changed how he thinks about marketing, outreach, and sales permanently. Everything he builds from here, he's carrying that with him.
The results
$500k+ in LTV. Probably another couple hundred thousand on top of that after we wrapped. Over 1,000 calls booked. Full team. Lifestyle built around it.
This is the other side of the spectrum. Not an existing agency needing more pipeline. A brand new service, built from zero, that we turned into a real business.