From $1M to close to $3M/yr - how we flooded Timoté's calendar for almost a year straight.
Cold email at 200k/month. Meta ads at $20-40 per call. Two channels, one of the most saturated niches in the agency space, and a calendar that stayed full for close to a year.
by day 2
The situation
Timoté was doing a million a year when we started. Solid offer - TikTok content, ads, influencer placements for e-commerce brands. Good sales team. The problem was pipeline. Not enough qualified calls coming in to actually grow the thing.
The niche was cooked. Every agency in the TikTok content space was running the same cold email templates. Same playbooks. Same mediocre results. Timoté had already tried the standard stuff. None of it built a real pipeline.
Cold email: what we did
We sent 200,000 emails a month. Everyone else is doing 5-10k. We built the infrastructure for 20x that - sourcing leads most agencies couldn't access, building lists nobody else was hammering.
We wrote long emails. Four full paragraphs. Every "expert" says keep it short. We tested short, medium, and long. Long won by a lot. The email reads like a sales conversation - is this something you're already thinking about, here's why you should be, here's the proof, here's the link to book.
We put the booking link in the first email. Standard advice says links go straight to spam. We tested it. Calls went up. A positive reply that still needs a second message to get a booking loses a real chunk of prospects in that gap.
Then we killed follow-ups entirely. This is the one everyone pushes back on. "The money is in the follow-up." For weeks we were seeing a pattern: 12 calls one day, 2-3 the next, 12 again, then 2-3. The low days were always follow-up days. We turned them off. Bookings went to 12 every single day and held there for close to a year.
If the email is good enough, the people who are going to book have already booked. A "just following up" doesn't convert the ones who didn't. It just annoys them.
"Generated over $1M in sales working with James and IndivMedia. Our calendar was flooded within the first 2 to 3 days. The lead quality was great."
Timoté Chanut · Young With Solutions · from the video above · total attributed revenue closer to $2M across the full engagementFB and Meta ads: the other channel
Cold email was one side of it. We also built out Meta ads for Timoté. Different approach - HTV "how-to" video ads instead of the standard testimonial or talking-head format everyone in the space was running. They ran the same creative for over a year. That's what a winning ad looks like.
Week 1, cost per booked call was $20. Week 2 it moved to $29 as we scaled spend from $230 to $952. At full scale it sat around $40. In the e-commerce niche, most agencies are paying $300-400 per call. We were booking them at $20-40.
The clients he was closing
Timoté wasn't just booking calls from small brands. He was closing household names.
Brands that most agencies never get near. That's what a real pipeline produces when the quality is there.
The results
Day 2: 12 calls on the calendar. That held for close to a year. Best month: $247,000. Total closed deals: close to $2M. Total calls booked: 2,000+. Timoté went from $1M a year to close to $3M.
Two channels. Cold email at 200,000 sends a month. Meta ads at $20-40 per booked call. Both running at the same time. No complicated tech stack. Just a system built to run at scale and a team that actually executed it.