CASE STUDY

Roofing4Us

Generated John Paul from Roofing 4 US
over $100k per month and $1.2 million in total…

CASE STUDY

Roofing4Us

Generated John Paul from Roofing 4 US
over $100k per month and $1.2 million in total…

Overview

Roofing4US.com, a fast-growing roofing supply company, wanted to increase revenue without adding more manual sales staff. They had strong inbound interest but weren’t effectively following up on leads sitting in their CRM. They needed a scalable system to qualify and convert leads, especially through phone calls, while keeping internal workload low.

The Challenge:

❌ Needed a scalable system to generate high-ticket orders
❌ Missed revenue opportunities from unworked leads
❌ No structure in place to consistently drive monthly growth
❌ Manual outreach wasn’t converting at the level needed

The Challenge:

❌ Difficulty initiating conversations with cold audiences
📉 Low brand awareness in a highly competitive local medspa market
💰 Limited budget for testing multiple ad formats
📞 Needed more calls and bookings, not just clicks
📈 CPCs were rising fast for premium treatment keywords


The Solution:

AI Cold Calling Agent + CRM Reactivation

✔️ Set up a high-performing outbound call center
✔️ Generated consistent deal flow through follow-up and booking
✔️ Focused on closing qualified roofing leads
✔️ Zero upfront cost to the client—performance-based
✔️ Integrated reporting and results tracking


Results After Implementation

📅 Over $100,000 per month in revenue generated
💰 $1.2 million total driven just from the call center
📊 Helped contribute to $8.3 million in total company sales
🛒 4,394 total orders closed
🏷️ $3,170 average order value
⚡ 12-month growth supported entirely on performance



Results After Implementation

📞 479 phone calls generated
📅 120–140 estimated booked appointments
💸 $36,000–$60,000 in estimated revenue
🔁 42% increase in appointment bookings
💰 28% drop in cost-per-booking
🚀 Boosted CTR & ad quality scores

Total Ad Spend: ~$12,500


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