CASE STUDY
Sousan Med Spa
How We Helped Sousan Med Spa Generate $60K+ in Revenue from High-Intent Google Ads
CASE STUDY
Sousan Med Spa
How We Helped Sousan Med Spa Generate $60K+ in Revenue from High-Intent Google Ads
Overview
Sousan Med Spa, a luxury clinic in Houston offering advanced skin and body treatments, wanted to scale their appointment bookings without increasing overhead. Despite a great service offering, they struggled to reach and convert high-intent clients online.
The Challenge:
❌ Difficulty initiating conversations with cold audiences
📉 Low brand awareness in a highly competitive local medspa market
💰 Limited budget for testing multiple ad formats
📞 Needed more calls and bookings, not just clicks
📈 CPCs were rising fast for premium treatment keywords
The Challenge:
❌ Difficulty initiating conversations with cold audiences
📉 Low brand awareness in a highly competitive local medspa market
💰 Limited budget for testing multiple ad formats
📞 Needed more calls and bookings, not just clicks
📈 CPCs were rising fast for premium treatment keywords
The Solution:
High-Intent Ad Funnel + Direct Booking Strategy
✅ Launched Messaging Engagement Campaigns with strong CTA copy
✅ Used interest-based and income-level targeting
✅ A/B tested creatives to increase engagement
✅ Implemented Display Ads to re-engage warm leads
✅ Geo-targeted Houston’s premium neighborhoods
✅ Used ad extensions (call buttons + sitelinks) to encourage action
The Solution:
High-Intent Ad Funnel + Direct Booking Strategy
✅ Launched Messaging Engagement Campaigns with strong CTA copy
✅ Used interest-based and income-level targeting
✅ A/B tested creatives to increase engagement
✅ Implemented Display Ads to re-engage warm leads
✅ Geo-targeted Houston’s premium neighborhoods
✅ Used ad extensions (call buttons + sitelinks) to encourage action
Results After Implementation
📞 479 phone calls generated
📅 120–140 estimated booked appointments
💸 $36,000–$60,000 in estimated revenue
🔁 42% increase in appointment bookings
💰 28% drop in cost-per-booking
🚀 Boosted CTR & ad quality scores
Total Ad Spend: ~$12,500
Results After Implementation
📞 479 phone calls generated
📅 120–140 estimated booked appointments
💸 $36,000–$60,000 in estimated revenue
🔁 42% increase in appointment bookings
💰 28% drop in cost-per-booking
🚀 Boosted CTR & ad quality scores
Total Ad Spend: ~$12,500
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