$300k LTV - how we put $100k-$250k/month brands on Arsalan's calendar.
AKM had the results. The team. The track record. What they didn't have was a consistent pipeline of the right type of brand. We fixed that.
The situation
AKM isn't a small agency. They've generated hundreds of millions in revenue for clients. The case studies exist. The team is there. The track record is real.
The gap was pipeline. Specifically, getting the right brands on the calendar consistently. Not waiting on referrals. Not hoping the right person finds them. At their level, one bad-fit call wastes everyone's time. It's not about volume. It's about who's in the room.
What we did
Everything was built around one thing: getting the right person in. The qualification was baked in before anyone hit the calendar. We weren't trying to book warm bodies. We were filtering for serious operators running real businesses doing real numbers.
Most of the calls booked were brands doing $100k-$250k+ a month. That's exactly who Arsalan wants talking to. Not the brand testing the waters at $10k a month. The actual operator who can afford the service and needs what AKM does.
Understanding who you're actually reaching out to
Most agencies skip this part. They get a list, they send messages, they wait. And then they wonder why the calls they're booking are a waste of time.
The problem isn't the outreach. It's that nobody stopped to actually think about who's on the other end. What kind of brand are they? What are they doing in revenue? What's the actual problem they have right now that makes them open to a conversation? If you don't know that before you send the first message, you're guessing. And at AKM's price point, guessing is expensive.
We mapped out exactly who Arsalan's best client looks like. Not just revenue numbers. The situation. The stage they're at. The thing that would make someone at that level pick up a call from an agency they've never heard of. When you know that, the messaging writes itself. You're not selling. You're just finding the people who already have the problem you solve.
That's why the quality was there. Not because we got lucky with who booked. Because we knew who we were looking for before we started.
The results
Calendar filled with $100k-$250k+/month brands. ~$300k in LTV.
The right room. That's what they needed. We built it.